Product Marketing Manager
เกี่ยวกับตำแหน่งนี้
The Product Marketing Manager will develop and execute a comprehensive marketing strategy for the product, aligning with the company's mission and market position to drive product adoption and growth.
หน้าที่รับผิดชอบ
• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy for our product that aligns with the company's mission and market position to drive product adoption and growth.
• Product Positioning: Formulate and refine company product positioning, emphasizing our platform's unique value and advantages leverage customer research, trading knowledge, and market insights to deliver our information and messaging.
• Campaign Marketing Execution: Oversee and drive marketing campaigns and new product go-to-market launches that effectively communicate Wiz.AI's product value propositions in compelling and engaging ways. Ensure campaigns are innovative, data-driven, and yield a strong return on investment.
• Cross-Functional Collaboration: Work closely with product teams, executive leadership, marketing stakeholders, and customer support teams to ensure a unified approach to product messaging and user experience.
• Community-Driven Growth: Develop and execute a strategic approach to leverage influencers and community engagement, fostering relationships that drive product awareness and growth, while ensuring alignment with Wiz.AI’s brand values and market objectives.
• Product Feedback Loops: Establish a structured feedback loop with users to gather insights on product usage, satisfaction, and pain points. Work closely with product development teams to translate user feedback into tangible product enhancements and new features.
คุณสมบัติ
• Experience: At least 5 years of product marketing experience, with a significant portion in AI, high tech, or the finance industry.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to AI, including conversion optimization, content marketing, and social media strategies.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.