Affiliate Manager
เกี่ยวกับตำแหน่งนี้
It's fun to work in a company where people truly BELIEVE in what they're doing!
หน้าที่รับผิดชอบ
• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
• Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team
• Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.
คุณสมบัติ
• Graduated from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• 6+ years of experience in affiliate marketing or partnership roles
• Proven track record of managing successful affiliate marketing programs and driving revenue growth
• Strong analytical skills with proficiency in data analysis tools and Excel
• Excellent communication and negotiation skills, with the ability to build and maintain relationships
• Experience with affiliate tracking platforms (e.g., Impact, CJ Affiliate, etc) is preferred
• Knowledge of digital marketing trends and best practices
• Strong attention to detail and organizational skills.