Trade Marketing Officer
เกี่ยวกับตำแหน่งนี้
The Trade Marketing Officer is responsible for developing and executing trade marketing strategies to enhance product visibility and sales across various retail channels.
หน้าที่รับผิดชอบ
• Develop and execute trade marketing strategies and plans to drive product availability, visibility, and sales across different retail channels.
• Plan and implement in-store promotions, product displays, and merchandising activities to boost product visibility and sales.
• Work closely with the sales team to provide them with the necessary tools, materials, and information to effectively promote products at the retail level.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for trade marketing initiatives.
• Build and maintain strong relationships with distributors and retailers, ensuring they have the necessary support to effectively promote the products.
• Manage trade marketing budgets, ensuring all activities are cost-effective and deliver a strong return on investment.
• Monitor and report on the effectiveness of trade marketing activities, providing insights and recommendations for improvement.
• Provide training and support to sales teams and retail partners on product knowledge and effective merchandising techniques.
คุณสมบัติ
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-5 years of experience in trade marketing, sales, or retail marketing.
• Strong understanding of trade marketing strategies and retail operations.
• Excellent communication and interpersonal skills.
• Ability to analyze data and market trends to make informed decisions.
• Creative problem-solving skills and the ability to think strategically.