Head, Corporate Affairs and Brand & Marketing Indonesia & ASEAN Markets (Australia, Brunei, PH)

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The role holder has to develop an understanding of the market opportunities, implement strategies and bring communications and marketing expertise to deliver business objectives that are aligned with the markets’ corporate plan, Group Corporate Affairs and Brand and Marketing (CABM) strategy and brand guidelines.

หน้าที่รับผิดชอบ

• Contribute to overall CABM visions/priorities for ASEAN, provide oversight and work with ASEAN markets (Australia (AU), Brunei (BN), Philippines (PH)), but with primary responsibility for Indonesia franchise
• Work with the Functions’ Country/Cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank
• Deliver an integrated communications and marketing strategy that drives the business strategy, brand promise and strategic intent of countries
• Execute consistent Corporate & Investment Banking (CIB) marketing campaigns to reinforce the Bank’s branding across the different business segments in Indonesia, and provide oversight to ASEAN markets (PH, BN, AU)
• Work with the Cluster Head and the regional CIB Marketing team to optimize budgets and timelines
• Manage Wealth & Retail Banking (WRB) marketing through partnership with WRB Head Indonesia, Group WRB Marketing Head and business stakeholders to ensure all segment and product campaigns have a business focus aligned to full year strategic priorities
• Grow affluent brand awareness and consideration through brand campaigns and segment/ product campaigns
• Strategize and deliver quality marketing activities to drive exceptional client experiences utilizing the right media assets and platforms
• Strategize and deliver quality sponsorship and community investment initiatives to augment the Bank’s presence in the markets and drive commercial activation (CIB & WRB businesses)
• Manage and develop the team to build capability and ensure delivery of the function's objectives
• Manager resources to budget and implementation of CABM communications and marketing plans
• Lead and oversee delivery of governance, issues and risk (operational and reputation) within countries of remit.

คุณสมบัติ

• Education: Min. a Bachelor’s Degree in a communication or business-related discipline
• Languages: Excellent spoken and written command of English.
• Sponsorship management & community investment
• Brand Awareness and Marketing
• Crisis management
• People Management
• Media Handling and Management
• Reputational Risk Management