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BI Affiliate (Shopee)

Shopee (thailand) Company Limited (Bangkok, Bangkok City, Thailand)
กรุงเทพ, ประเทศไทย 🇹🇭
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

เกี่ยวกับตำแหน่งนี้

The BI Affiliate position at Shopee involves data collection, analysis, performance monitoring, and forecasting related to KOL affiliate marketing.

หน้าที่รับผิดชอบ

• Data Collection: Gather data from various sources, including internal databases, platforms, and G-form for self-sign-up
• Data Analysis: Analysis of KOL affiliate marketing data to identify trends, patterns, and insights. Also, using statistical methods and data visualization tools to interpret and present findings
• Performance Monitoring: Monitor the performance of KOL affiliate marketing campaigns and missions and assess key metrics such as conversation rates, CTR, and ROI
• Forecasting: Develop forecasts and predictive models to anticipate future KOL affiliate marketing performance and identify areas for improvement

คุณสมบัติ

• 3+ years of proficiency in data manipulation (SQL & Python)
• Experience programming to extract, transform and clean (multi-TB) data sets
• Ability to deeply understand business customer needs and abstract them into business partner requirements; has actively participated in the entire process of affiliate commercial development from inception to scaling.
• Has a deep understanding of digital advertising industry such as Google Ads, FB Ads and Tiktok, plus affiliate scheme experience would be a plus, possessing foundation methodologies and accumulated experience in understand the industry and deconstructing its business
• Strong Structured and logical thinking, sensitivity to data, excellent information integration and analytical capabilities and the ability to form clear business insights and forward-looking judgments.