Digital and Marketing Operations Officer- Bangkok, Thailand
เกี่ยวกับตำแหน่งนี้
We are recruiting for Digital and Marketing Operations Officer to be based in Bangkok, Thailand. Takes the initiative to execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty.
หน้าที่รับผิดชอบ
• Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
• Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools
• Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and Qatar Airways Standards
• Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
• Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned countries
• Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management.
• Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
คุณสมบัติ
• Bachelor Degree or Equivalent with Minimum 3 years of job related experience
• Strong experience required in Marketing as well as Digital
• Previous experience in Digital marketing is essential
• Overall Marketing fundamentals including Brand awareness techniques
• You must have the legal rights to live and work in Thailand to be considered for this role.