Assistant Brand Manager

PT Mattel Indonesia

PT Mattel Indonesia (Kebayoran Lama, Jakarta)

DKI Jakarta, อินโดนีเซีย

Mattel, Inc. (/məˈtɛl/) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The products and brands it currently produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High and My Scene also having been previously produced. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Barbie was named the top global toy property for 2020 and 2021 per The NPD Group, a global information research company. Hot Wheels was named the top-selling global toy of the year, also for 2020 and 2021.

คลิกเพื่อดูงานที่คล้านกันในประเทศ อินโดนีเซีย:

ฝ่าย: การตลาด

อุตสาหกรรม: การผลิตและการผลิต

เกี่ยวกับตำแหน่งนี้

As an Assistant Brand Manager at Mattel APAC, you'll play a crucial role in developing and implementing marketing strategies for Southeast Asia, supporting business objectives, aligning with global/regional direction, and driving sales and profitability.

หน้าที่รับผิดชอบ

• Achieve sales and profit targets for the brand.
• Develop joint sales, distribution, and shelf space plans.
• Conduct pricing analysis and prepare price lists.
• Review customer performance and explore collaboration opportunities.
• Align with the Regional Marketing Team to build the brand and toy category.
• Develop brand business objectives, strategies, and action plans.
• Capture market share and launch new products.
• Monitor brand performance and measure market share.
• Analyze point-of-sale data to inform marketing and sales tactics.
• Understand category development drivers and tools.
• Track shelf measurement for key stores.
• Develop and execute promotional initiatives and activities.
• Create marketing communication materials.
• Monitor competitive activities and market trends.
• Collaborate with Customer Marketing and e-Commerce teams on materials and execution.
• Provide training to local teams and sales teams.
• Manage allocated marketing and promotion budgets.
• Develop media and promotional plans.
• Co-manage trade terms and co-op advertising budgets.
• Internal: Regional Marketing Team, Sales, Consumer Products, Customer Marketing, Finance, Planning, and Logistics.
• External: Distributors, key customers, media agencies, promotional agencies, consumers, licensed partners.

คุณสมบัติ

• Bachelor's degree in business management, marketing, or equivalent.
• Minimum of 4 years of experience in sales and marketing in retail, preferably FMCG.
• Adapt and localize global brand campaigns from planning to execution.
• Experienced in conducting competitive pricing analysis.
• Able to manage brand marketing budgets.
• Digital marketing skills and knowledge.
• Experience in retail selling.
• Excellent communication and interpersonal skills.

สิทธิประโยชน์

Huneety A.I Salary Estimate

10,000,000 - 15,000,000 IDR per month