Fintech Growth Marketing & Martech

PT. Indosat Tbk (Jakarta Metropolitan Area)

DKI Jakarta, อินโดนีเซีย

Indosat Ooredoo Hutchison (IDX: ISAT) ("IOH"), are here with our vision to become the most preferred digital telecommunications company of Indonesia. The IOH merger combines two highly complementary businesses between PT Indosat Tbk (“Indosat Ooredoo”) and PT Hutchison 3 Indonesia to create a new world-class digital telecoms and internet company for Indonesia that can better compete and create additional value for all stakeholders, including employees, customers, and shareholders. Indosat Ooredoo Hutchison is now the second-largest mobile telecoms business in Indonesia. Indosat Ooredoo Hutchison will be guided by its corporate vision “To Become the Most Preferred Digital Telco of Indonesia” to capture the tremendous market opportunities presented by Indonesia’s digital and economic growth. The Company’s enhanced scale, financial strength, and expertise, combined with its preeminent networks, talent, and strategic partnerships, will enable Indosat Ooredoo Hutchison to become a key telco player driving Indonesia’s digital transformation agenda. The Company will focus on its core mission of delivering world-class digital experiences while connecting and empowering every Indonesian.

เกี่ยวกับตำแหน่งนี้

The AVP of Fintech Vertical & Growth Marketing is responsible for driving customer growth, retention, and revenue optimization for fintech products such as loans, savings, and insurance. The role focuses on managing campaign traffics from internal media, lifecycle marketing, segmentation, hyper-personalization, and customer engagement strategies to maximize ARPU and CLTV. As the business owner of the martech communications stack, they implement and optimize marketing technology solutions to drive operational efficiency and revenue growth.

หน้าที่รับผิดชอบ

• Customer Life Cycle (CVM)
• Develop and together with Media Ops to execute end-to-end fintech customer engagement strategies (acquisition, activation, retention, and churn prevention).
• Together with Media Ops to deploy real-time engagement strategies across multiple digital touchpoints (SMS, WhatsApp, STK Push, App, Web).
• Optimize loan graduation strategies to move customers from low-tier to high-tier financial products.
• Lead upsells and cross-sell fintech campaigns to boost fintech revenue within the telco ecosystem.
• Identify high-value customer segments and drive personalized offers.
• Campaign Performance and Advanced Data Analytic:
• Develop campaign segmentation models and analyze based on Telco behavior, credit score and other segmentation models to refine fintech marketing.
• Support campaign personalization strategies with real-time predictive analytics.
• Track and analyze Reach, CTR, CVR, ARPU, churn rate, and LTV to measure fintech marketing effectiveness.
• Together with Media Ops to Conduct A/B testing and data experimentation to improve campaign engagement.
• Establish KPIs and Marketing dashboards to track MarTech campaign performance and ensure data-driven decision-making.
• Analyze and refine conversion funnel metrics (click-through rates, CVRs, ARPU impact).
• Marketing Automation & AI Personalization
• Leverage AI & Machine Learning models to enhance campaign segmentation.
• Build automated reporting dashboards (Looker, Power BI, Google Data Studio) for fintech Marketing KPIs.
• Oversee AI-powered marketing automation workflows across SMS, STK Push, push notifications, WhatsApp, and email.
• Optimize campaign automation processes to improve efficiency and customer engagement.
• Cross Functional Collaboration.
• Working closely with the VP Marketing, Media Ops AVP, Data Engineer, Data Scientist, Product Development you will configure technical implementation of customer lifecycle journeys and tactical communication campaigns through various owned media.

คุณสมบัติ

• 4-10 years of experience in growth marketing, preferably in fintech or related industries.
• Strong understanding of customer lifecycle management and engagement strategies.
• Proficiency in data analytics and campaign performance measurement.
• Experience with marketing automation tools and AI-driven personalization.
• Excellent communication skills and stakeholder management abilities.
• Ability to work collaboratively in a cross-functional team environment.
• Knowledge of digital marketing channels and best practices.