AVP-National Brand Communication IM3

PT. Indosat Tbk (Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Indosat Ooredoo Hutchison (IDX: ISAT) ("IOH"), are here with our vision to become the most preferred digital telecommunications company of Indonesia. The IOH merger combines two highly complementary businesses between PT Indosat Tbk (“Indosat Ooredoo”) and PT Hutchison 3 Indonesia to create a new world-class digital telecoms and internet company for Indonesia that can better compete and create additional value for all stakeholders, including employees, customers, and shareholders. Indosat Ooredoo Hutchison is now the second-largest mobile telecoms business in Indonesia. Indosat Ooredoo Hutchison will be guided by its corporate vision “To Become the Most Preferred Digital Telco of Indonesia” to capture the tremendous market opportunities presented by Indonesia’s digital and economic growth. The Company’s enhanced scale, financial strength, and expertise, combined with its preeminent networks, talent, and strategic partnerships, will enable Indosat Ooredoo Hutchison to become a key telco player driving Indonesia’s digital transformation agenda. The Company will focus on its core mission of delivering world-class digital experiences while connecting and empowering every Indonesian.

เกี่ยวกับตำแหน่งนี้

Responsible for developing and executing the IM3 brand communication strategy to enhance brand equity, increase awareness of the product portfolio, and drive conversion, with a specific focus on Postpaid and other product lines (excluding Prepaid).

หน้าที่รับผิดชอบ

• Develop and implement campaign strategies and concepts for IM3 products, focusing on driving awareness and conversion, especially for Postpaid and other product lines.
• Supervise the development and cascading of campaign materials to ensure consistency across platforms.
• Ensure key messaging and visuals are optimized for all communication touchpoints, including: Point-of-sale materials, On-ground activations, Digital platforms, Outdoor media, Video and television brand integration.
• Collaborate closely with core stakeholders to align campaigns with market trends, customer needs, and conversion goals.
• Create compelling creative briefs for agency partners, ensuring alignment with brand and conversion objectives.
• Ensure delivery campaign execution align with all communication channels.
• Deliver fast-turnaround tactical campaigns to support immediate business needs.

คุณสมบัติ

• Strong expertise in brand communication and campaign execution with a proven ability to drive conversions.
• Excellent understanding of the telco industry, competitive landscape, and customer behavior, with a minimum of 2 years of experience in these areas.
• Ability to manage cross-functional teams and align various stakeholders toward shared goals.
• Strong analytical and problem-solving skills, with a focus on optimizing campaigns for measurable results.