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เกี่ยวกับตำแหน่งนี้

Indonesian-based tech-enabled consumer product startup with a mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer ways of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors.

หน้าที่รับผิดชอบ

• Develop brand management plans and communication strategies to build brand value proposition, feature launch campaigns, and user acquisition, including setting objectives, rollout plan and budget
• Growth company’s brand building by creating the brand awareness, implementing marketing strategy and activations through offline and online presence
• Owning the brand-building processes from optimizing brand strategy to managing the brand communication activities
• Do the market research and keep update with the latest marketing trends, both for our own products and competitor’s activities, and initiate to pursuit growth opportunities
• Work with the marketing and sales teams to create the framework for the entire commercial execution plan including STP, 360 media strategy, perfect shop with a clear sight to execution ATL and BTL across channels
• Creating tools to measure campaign effectiveness

คุณสมบัติ

• Bachelor Degree from related Major (Marketing, Business, Communication, Management, Industry, etc.)
• Minimum 4 years of experience in handling brand; preferable from FMCG, E-Commerce or Cigarette Industry
• Strong English Communication
• Proven ability to negotiate, persuade and influence related 3rd parties
• Understands digital channels & retail operations
• Strong analytical skills and problem-solving skill.
• Proven Experience in making brand impact, and doing extra miles

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