PRODUCT DEVELOPMENT

Elizabeth is an Indonesian local fashion brand since 1963. When Mr. Handoko Subali and Mrs. Elizabeth Halim started Elizabeth as a home industry, they only invested 10.000 Rupiah for a sewing machine and a bicycle to sell their bags. The first bag that they made was a Travel Bag and received very well and highly gratified feedback with more demand in the market. At this time, Elizabeth has produced not only women bags, but also men bags, travel bags, and wallets. Moreover, Elizabeth provides accessories for women, such as watches, bracelets, necklaces, rings, and sunglasses, and for men, are watches and sunglasses. After 56 years, Elizabeth had received several prestigious awards, for instance, 21 Kartini Indonesia, Upakarti, and Top Brand. Recently, Elizabeth is granted Indonesia Living Legend Award Companies 2019, an honorable appreciation for Elizabeth as the Indonesian company that has been committed to providing quality and trendy fashion products for the consumers for more than fifty years and still innovating in Indonesia fashion Industry.