Consumer and Market Foresight (Project-Based)

ParagonCorp (Jakarta, Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Since 1985, Paragon has been developing rapidly. We create excellent beauty brands such as Wardah, Make Over, Emina and Putri with GMP (Good Manufacturing Practice) and HAS (Halal Assurance System) certification. With more than 10.000 personnels all over Indonesia and annual production around 185 million pieces, Paragon has become one of the largest cosmetic manufacturer in Indonesia. We conduct an end-to-end process, from ideation to production and until the distribution, even with many supporting roles in between. The integrity, agility, and persistency of our people preserves Paragon’s position as the market leader in Indonesia. Willingness to create a greater future is one of the reason for us to make our work continuously improved and always innovate.

เกี่ยวกับตำแหน่งนี้

The position of Consumer and Market Foresight involves delivering actionable insights to influence business decisions, leading consumer research initiatives, and providing strategic foresight within brand categories.

หน้าที่รับผิดชอบ

• Deliver actionable insights to influence key business decisions through clear and impactful communication.
• Lead Consumer Research Initiatives and oversee the design, execution, & analysis of comprehensive consumer research projects.
• Conduct in-depth analysis and synthesize insights from multiple data sources to deliver nuanced perspectives on consumer behavior and market trends.
• Integrate insights across different departments within Paragon to ensure a holistic understanding of market dynamics.
• Provide foresight and strategic insights within specific brand categories, contributing to key decisions on product formulas, market segmentation, and positioning.
• Manage Executive Stakeholder Engagement and Present data-driven findings & recommendations to senior leadership, securing buy-in from VPs and EVPs.
• Stay at the forefront of consumer behavior trends, emerging research methodologies, and industry developments to foresight the trend and drive ongoing strategies.

คุณสมบัติ

• Minimum bachelor's degree (S1) in Marketing, Business Administration, or related fields.
• Preferably has 1-2 years of experience in CMI in FMCG or beauty industry and Market Research consultants are preferred.
• Strong analytical skills and the ability to translate data into insights.
• Good problem-solving, leadership, and interpersonal skills.
• Good negotiation and communication skills.
• Able to think critically and systematically.
• Proficient in data visualization skills.