Marketing Manager [Retail Apparel]

Monroe Consulting (Indonesia)

Monroe Consulting (Indonesia) (Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Monroe Consulting Group is an international award-winning executive search (headhunting) company that delivers the highest standards of professionalism. With a network of offices spanning across Asia and a global network across 19 countries, we are big enough to deliver and small enough to care. Monroe’s brand is based on the principles of honesty, integrity and customer satisfaction through our commitment to excellence in executive search (headhunting). Our selection of recruitment services is tailored to the specific requirements of our client companies, with employers being able to select either a database search or an executive search (headhunting) recruitment service, both of which are offered on a success-based or retained fee structure.

คลิกเพื่อดูงานที่คล้านกันในประเทศ อินโดนีเซีย:

ฝ่าย: การตลาด

อุตสาหกรรม: ฝ่ายทรัพยากรบุคคลและบุคลากร

เกี่ยวกับตำแหน่งนี้

Executive Recruitment Consultant at Monroe Consulting Group is working with one of the largest apparel companies is seeking a pioneering, innovative, and strategic marketing professional to drive brand visibility and growth in Indonesia. The ideal candidate will be skilled in consumer funnel marketing, adept at leveraging both creativity and data-driven insights to position the brand as the No. 1 destination for fashion apparel. This job will be based in Jakarta, Indonesia.

หน้าที่รับผิดชอบ

• Develop and execute the Indonesia marketing strategy, ensuring alignment with global and regional priorities.
• Manage the annual marketing plan and budget to achieve business objectives.
• Implement 360-degree funnel activations, including paid, earned, and owned channels, to drive brand engagement and consumer demand.
• Lead the planning and execution of media strategies, including PR, content creation, and event marketing, to elevate brand awareness.
• Oversee CRM and loyalty marketing initiatives to foster both transactional and emotional customer loyalty, driving higher lifetime value.
• Manage the brand experience in-store to ensure a seamless and engaging customer journey.
• Monitor and track marketing performance, ensuring the business meets KPIs and shares key insights across teams.
• Forge and maintain collaborative relationships with internal and external stakeholders to ensure integrated marketing efforts.
• Stay informed of market trends and consumer insights to drive innovative, market-relevant executions.
• Support trade marketing initiatives with key franchise and wholesale partners, identifying opportunities for high-impact collaborations.
• Lead and develop a high-performing marketing team, ensuring continuous learning and development.
• Successful execution of an annual marketing plan that strengthens brand equity and consumer engagement.
• Effective management of marketing budgets, balancing impactful activations with strong performance ROI.
• Seamless go-to-market process in partnership with cross-functional teams.
• Building and nurturing a consumer-focused, high-performing marketing team.
• Enhanced brand visibility and customer demand in Indonesia.

คุณสมบัติ

• Minimum 8 years of experience in marketing, with a focus on consumer insights, brand management, and data-driven strategies.
• Proven expertise in:
• Social media and content/creator marketing.
• PR, media relations, and event marketing.
• CRM and loyalty marketing.
• Performance marketing and eCommerce.
• Budget and financial management.
• Customer journey and funnel marketing.
• Understanding of trademarks and brand protection.
• Strong communication skills for stakeholder management and collaboration.
• Strategic thinking and analytical capabilities with a data-driven approach.
• Experience in operating within a matrix and global organization structure.
• Leadership experience in coaching and developing a marketing team.