Brand Manager
เกี่ยวกับตำแหน่งนี้
This role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand's guidelines to support and achieve the sales plan.
หน้าที่รับผิดชอบ
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations
• Ensures timely and perfect execution of all marketing activations offline and online at all times
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation
• Deepen channel customer development through CRM program activations
• Consolidate and update marketing team of post campaign reports and provide sales results and analysis. Report all ROI of all campaigns for management reporting and feedback
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities
• Management and tracking flow of product registration in Thailand
• Conduct market trend analysis, monitor competitors' moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
คุณสมบัติ
• Strong marketing professional with a clear understanding of consumer marketing in the channel
• Understanding of the communications and media landscape across Thailand, with a high sensitivity to beauty
• Retail and commercial experience
• Experience managing a full brand P&L
• Strong knowledge of CRM strategy and analytics
• Entrepreneurial & independent mindset
• Ability to think strategically and analytically
• Personable