Assistant Automation Campaign Manager

Kawan Lama Group (West Jakarta, Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.

เกี่ยวกับตำแหน่งนี้

As an Assistant Automation Campaign Manager, you are responsible to assist in the planning, execution, and optimization of automated marketing campaigns, with a particular focus on email marketing. You will be responsible for supporting personalized, data-driven marketing strategies across various channels (email, SMS, social media, etc.) to enhance customer engagement and drive revenue growth in a retail or e-commerce environment.

หน้าที่รับผิดชอบ

• Assist in developing and managing email marketing campaigns, including creating automation workflows for promotional, transactional, and lifecycle emails.
• Collaborate with the marketing team to design and implement email, SMS, and push notification campaigns, ensuring they align with overall business goals.
• Use automation tools to segment audiences, set up triggered campaigns, and execute personalized email marketing strategies.
• Monitor and analyze email marketing performance metrics such as open rates, click-through rates, unsubscribe rates, bounce rates, and overall campaign ROI.
• Support A/B testing for email content, subject lines, and designs to optimize campaign performance.
• Maintain up-to-date customer lists and segments for targeted email marketing and ensure accurate tracking and reporting on email campaign outcomes.
• Collaborate with content and creative teams to craft compelling and personalized email content.
• Ensure compliance with email marketing best practices and regulatory requirements (GDPR, CAN-SPAM, CCPA, etc.).
• Stay up-to-date with the latest trends and innovations in email marketing and automation tools to continuously improve campaign effectiveness.

คุณสมบัติ

• Bachelor’s degree in Marketing or a related field.
• 5-8 years of experience in marketing, with a strong focus on email marketing and marketing automation, preferably in e-commerce or retail.
• Experience using marketing automation platforms, preferably MoEngage.
• Expertise in email marketing platforms and automation tools.
• Proficiency in segmenting audiences and setting up automation workflows in email marketing tools.
• Strong analytical skills with the ability to interpret email campaign data and performance metrics.
• Excellent communication skills with an ability to work closely with creative, content, and analytics teams.
• Strong organizational skills and attention to detail in managing multiple campaigns simultaneously.
• Ability to work independently and manage priorities in a fast-paced environment.