Digital Marketing Section Manager
Jaspal Co., Ltd.
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Jaspal Co., Ltd.
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Digital Marketing Section Manager
Jaspal Co., Ltd. (Bang Na)
กรุงเทพ,
ประเทศไทย
ABOUT JASPAL GROUP
The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate.
Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change.
Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels.
Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource.
We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living.
Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor.
Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million).
We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.
คลิกเพื่อดูงานที่คล้านกันในประเทศ ประเทศไทย:
ฝ่าย:
การตลาด
เกี่ยวกับตำแหน่งนี้
หน้าที่รับผิดชอบ
• Develop and oversee digital marketing campaigns that align with brand objectives and target audiences.
• Work closely with internal teams to define and achieve key campaign goals, ensuring brand consistency across all channels.
• Monitor, track, and analyze the performance of all digital campaigns, including social media, paid search, display ads, and programmatic buying.
• Implement data-driven optimization strategies to increase reach, engagement, and conversion rates.
• Serve as the primary point of contact for external agencies, managing day-to-day communication and performance evaluations.
• Ensure agencies provide strategic insights and effective solutions, holding them accountable for meeting our brand’s goals.
• Collect, track, and analyze data on campaign performance to provide actionable insights and adjust strategies.
• Present regular performance reports to senior management, identifying key metrics, trends, and areas for improvement.
• Oversee and manage digital marketing budgets, ensuring efficient allocation across channels for maximum ROI.
• Track spending against budget allocations, adjusting strategies as necessary to remain within financial guidelines.
• Stay updated on industry trends, competitive activities, and emerging digital tools to continuously improve campaign strategies.
• Evaluate new platforms, tools, and trends, especially within the fashion sector, to enhance digital marketing effectiveness.
คุณสมบัติ
• Bachelor’s degree in Marketing, Advertising, or a related field.
• 5+ years of digital marketing experience, ideally within an agency setting.
• Prior experience managing campaigns for a fashion brand or related sector is a strong advantage.
• Demonstrated success in optimizing campaigns and tracking performance through analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Strong budget management skills with experience maximizing ROI.
• Essential experience in a digital marketing agency with proven success in handling high-profile client campaigns.
• Strong skills in data tracking, collection, and analysis with experience in using various digital analytics tools.
• Excellent communication and interpersonal skills with the ability to manage and direct agency relationships, ensuring alignment on strategies and outcomes.
• A strategic thinker with a results-focused approach and a strong commitment to data-driven decision-making.
สิทธิประโยชน์
Huneety A.I Salary Estimate
56,000 - 155,000 THB per month
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About Jaspal Co., Ltd.
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.