Group Category Manager (Group Trade Marketing Manager)
เกี่ยวกับตำแหน่งนี้
The Group Category Manager (Group Trade Marketing Manager) is responsible for leading business strategy, managing channel investments, and ensuring successful implementation of marketing plans to drive sales and profitability.
หน้าที่รับผิดชอบ
• Leading business strategy to develop customer and/or channel investment strategy
• Defining category role and integrating company’s strategy on category and customer marketing plan
• Supervising channel marketing to ensure a success for the designated channel with implementation plan and measurement scorecard related to ROI
• Delivering and managing channel investment plan and budget
• Analyzing market/channel data, competitors’ movement, and program performance, then present findings and recommend future program, and development of plan
• Monitoring P&L with sales team to ensure sales and profit KPIs through the appropriate promotion plan
• Leading integrated brand communications and channel business plan
• Managing and controlling cost and budget for all related activities
คุณสมบัติ
• At least 10 years of experience in category management in FMCG, preferably both in Modern Trade and Traditional Trade
• At least 3-5 years of experience in managing a small team
• Strong analytical skill with strategic thinking and business acumen
• Good command of English
• Excellent communication, presentation and interpersonal skill
• Proficient in MS Office; Word, Excel, PowerPoint