Digital Marketing Manager - South APAC

Ingersoll Rand Indonesia (Gambir, Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Ingersoll Rand (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is committed to helping make life better. We provide innovative and mission-critical industrial, energy, medical and specialty vehicle products and services across 40+ respected brands designed to excel in even the most complex and harsh conditions where downtime is especially costly. Our employees connect to customers for life by delivering proven expertise, productivity and efficiency improvements.

เกี่ยวกับตำแหน่งนี้

We are actively seeking a dedicated Digital Marketing Manager to lead our digital marketing endeavors in South East Asia. This role will concentrate on driving both social media organic & paid strategies, as well as managing PPC campaigns across various search engines, with a particular emphasis on proficiency with Naver.

หน้าที่รับผิดชอบ

• Craft and implement digital marketing strategies specific to the South East Asian markets, prioritizing social media organic & paid avenues and search engine platforms, including Naver, Kakao Talk and Line.
• Manage and optimize PPC campaigns on different search engines to maximize performance and achieve marketing objectives.
• Create social media strategies that enhance organic reach alongside managing paid advertising efforts to bolster brand awareness and user engagement.
• Employ analytics tools to track campaign performance, interpret data, and make data-driven adjustments to improve outcomes.
• Stay informed on the latest digital marketing trends within South East Asia and evolve marketing tactics to take advantage of new opportunities.
• Strong collaboration with local business units for campaign optimization.
• Establish and nurture relationships with key digital partners, platforms, and influencers within the region.

คุณสมบัติ

• Bachelor’s degree in Marketing, Business, or a related discipline.
• At least 3 years of experience in digital marketing, with specific skills in social media organic & paid strategies, and search engine advertising.
• Extensive knowledge of social media platforms, search engines, and digital advertising strategies.
• Proficiency in English and at least one South East Asian language, with exemplary communication skills.
• Strong analytical abilities, with experience in data analysis and reporting to guide strategic decisions.
• Self-driven and goal-oriented, with a proven ability to meet or exceed campaign targets.