Kepala Pemasaran Digital (Head of Digital Marketing)

หน้าที่รับผิดชอบ

• Develop and implement digital marketing strategies to achieve company goals and objectives.
• Oversee the planning and execution of all digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's website and other digital platforms to improve user experience and drive traffic.
• Analyze market trends and customer insights to identify new opportunities and target audiences.
• Monitor and report on the performance of digital marketing campaigns, using data analytics tools and metrics.
• Collaborate with cross-functional teams, such as sales, product development, and creative, to ensure alignment and consistency in messaging and branding.
• Stay up-to-date with industry trends and best practices in digital marketing, and provide recommendations for continuous improvement.
• Manage and allocate the digital marketing budget effectively, ensuring maximum return on investment.
• Lead and mentor a team of digital marketing professionals, providing guidance and support in their day-to-day activities.
• Build and maintain relationships with external partners, such as agencies and vendors,

คุณสมบัติ

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience in digital marketing, preferably in a leadership role.
• In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical skills and ability to interpret data to drive marketing strategies and campaigns.
• Excellent communication and leadership skills to effectively manage a team and collaborate with other departments.

ทักษะ