Trade Marketing Manager

Fonterra (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Fonterra Cooperative Group is the world's largest exporter of dairy products, a leader in dairy science and innovation, owner of a significant portfolio of brands in Asia Pacific, and a partner to many of the world's leading food companies. Fonterra is headquartered in New Zealand, with offices in more than 40 countries around the world.

เกี่ยวกับตำแหน่งนี้

To develop the most effective and efficient in-store marketing plan based on shopper and channel priorities to achieve business objectives within specific categories.

หน้าที่รับผิดชอบ

• Define strategies and plans that deliver Category/subcategory growth based on consumer, shopper, and customer requirements
• Develop category specific agenda in priority channels based on consumer and shopper understanding to accelerate category growth
• Develop and propose the in-store picture of success for the category/subcategory in each channel
• Support its implementation and continuously review the effectiveness of our in-store actions
• Identify market activities to be able to connect and leverage to trade in-store execution, so it would give more alignment communication from ATL to BTL, effective and efficient investment
• Active involvement in driving sales part of category-specific in the Monthly Business Planning process as per guidelines to meet category business objectives
• Recommend clear promotional guidelines based on shopper understanding and current market knowledge
• Ensure all promotional investment is properly reviewed and well evaluated
• Work with the Marketing Lead and Channel Lead to identify priority channels and recommend tailored Category Channel plans in line with the overall market strategy
• Revenue Growth Management: Lead PPA of the Category
• Allocate trade expenditure budgets by channel and in-store activities
• Support the process of developing business plans for key customers
• Provide appropriate information to the annual planning and the short-term planning process and ensure planned trade marketing activity is aligned with brand objectives and constraints
• Brief the design of POSM materials to marketing
• Develop selling stories to support in-store initiatives
• Brief sales team on forthcoming activities
• Attending key selling meetings where specialist input will add value
• Evaluate company performance against the annual shopper and category/channel objectives
• Evaluate the effectiveness of new product introductions against agreed objectives
• Active Participation in IBP Meetings & Feeder Meetings (eg. MKT-TM Meeting, NPD Project Meetings)

คุณสมบัติ

• A bachelor's degree in business, marketing, or a related field is preferred
• Minimum 3 -5 years of experience in trade marketing or sales operations, preferably in a fast-paced environment
• Experience in the FMCG, dairy, or relevant industry is preferred
• Deep understanding of the market and consumer insights, competitors, and key sales channels
• Excellent communication skills in both Bahasa Indonesia and English