Senior Brand Manager

Fonterra (Indonesia) (Jakarta, Indonesia)

DKI Jakarta, อินโดนีเซีย

Fonterra Cooperative Group is the world's largest exporter of dairy products, a leader in dairy science and innovation, owner of a significant portfolio of brands in Asia Pacific, and a partner to many of the world's leading food companies. Fonterra is headquartered in New Zealand, with offices in more than 40 countries around the world.

เกี่ยวกับตำแหน่งนี้

To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit and brand objectives in line with the strategic business plan.

หน้าที่รับผิดชอบ

• Develop and gain approval of annual brand budgets and marketing plans (sales volume, revenue, advertising and promotions, profits) for the category.
• Implement marketing plans (advertising and promotional activities) within budget and on time, coordinating resources to achieve agreed objectives.
• Identify and develop product and packaging improvements to ensure continued competitive advantage for the brand.
• Manage the development and production of advertising and promotional sales support materials.
• Monitor and report progress against plans undertaking appropriate cost-benefit analysis of activities; undertake regular market and competitors’ analysis.
• Determine sales and demand in line with the SOP process.
• In conjunction with the operation team set inventory levels for the different families of products.
• Attend new production development meetings.
• Utilise research to help analyze and identify business opportunities.
• To be involved in Product Management Review (PMR) IBP and weekly ITP discussion and responsible for Brand Management, Strategy, and execution.
• To give input about Product management assumptions, KPIs, and product status updates for the PMR team.

คุณสมบัติ

• Bachelor's degree in marketing or related commercially focused discipline.
• Minimum of 3-5 years of relevant working experience in Consumer Marketing/dairy or FMCG.
• Sound analytical and commercial awareness skills, experience in managing above and below-the-line brand marketing activities.
• Excellent communication skills in both Bahasa Indonesia and English.