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Brand Manager (New Brand - Food Business)

Betagro Group (Lak Si)
กรุงเทพ, ประเทศไทย 🇹🇭
Betagro Public Company Limited is a leading integrated agro-industrial and food company in Thailand. Our business covers the production and sale of animal feed, animal pharmaceuticals and supplements, livestock, swine and poultry products, eggs, related processed food products and pet food, distribution of farm equipment and related research and development. We have a vertically integrated business model that covers many aspects of the value chain for our products, from feed production, growth and sale of broodstock, commercial farming, slaughtering and processing to sales. Our efficient, high-standard production and food processing facilities, research capabilities and internal systems which monitor and control each stage of the food value chain, allow us to effectively control quality and manage costs. In addition, we are committed to producing high quality and safe products and have implemented strict biosecurity and quality control measures, guided by recognized international standards.

เกี่ยวกับตำแหน่งนี้

Responsible for developing and executing product & marketing strategies for New brand - New Category. Analyzing market trends and competition to drive revenue growth, enhance the new brand and new product presence and increase market share in target markets.

หน้าที่รับผิดชอบ

• Provide product and marketing plan, marketing strategic for yearly planning
• Enable to monitor and analyze market by gathering all market data ex: consumer research, SAP, post campaign evaluation
• Product planning and execute new product launch into prospect channel
• Follow up and analyze sales target
• Allocate & monitoring A&P for category & the project under your responsibility to be as plan
• Lead the day-to-day activities
• Working cross-functionally with operation, Trade Marketing, Key Account to plan, execute and manage the product roadmap

คุณสมบัติ

• Bachelor degree in Marketing / Economic or Related Field
• Able to initiate & lead NPD projects
• Good planning and management skill
• Excellent verbal and written English & Thai communication
• Strong analytical, creative thinking and problem-solving skills
• Ability to work in dynamic environment with sense of urgency