InternUP Marketing

We are BAT, a truly global company with a highly successful past and a transformational future. Founded in 1902, we have evolved into one of the world’s leading consumer goods businesses, the only truly global company in our sector. As a leading FTSE company, we are spread across six continents and have more than 50,000 people worldwide. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers. We are becoming a business that defines itself, not by the product it sells, but by the consumer needs that it meets. We are creating the brands of the future – brands with purpose. Digital transformation, technology and innovation are driving this change. And it will be actioned by our people, through our culture and values. And while we have a long and proud history of sustainability achievements, we are transforming from being a business where sustainability has always been important to one where it is front and centre in all that we do.