Brand Manager
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The Brand Manager is responsible for developing and executing brand strategies, managing brand performance, and collaborating with sales and marketing teams to drive brand success.
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Brand Strategy and Planning:
• Develop and execute comprehensive brand strategies and marketing plans.
• Conduct market research to identify trends, customer insights, and competitive landscape.
• Define brand positioning, value propositions, and key messages.
Brand Management:
• Ensure consistent brand messaging across all marketing channels and materials.
• Oversee the development and execution of advertising, promotional campaigns, and digital marketing initiatives.
• Manage brand budgets and allocate resources effectively.
Sales and Marketing Collaboration:
• Work with sales teams to develop sales tools, presentations, and training materials.
• Support the creation of retail programs and promotions to drive sales in distribution channels.
Performance Analysis:
• Track and analyze brand performance metrics, including market share, sales growth, and customer feedback.
• Prepare regular reports and presentations for senior management on brand performance and strategic recommendations.
Stakeholder Management:
• Liaise with external partners, such as advertising agencies, PR firms, and influencers, to execute brand campaigns.
• Build and maintain relationships with key stakeholders within the company and industry.
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Qualifications:
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: 5+ years of experience in brand management, preferably within the retail or consumer goods beauty industry.
Skills:
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to analyze data and derive actionable insights.
• Creative thinker with a strategic mindset.
• Proficiency in digital marketing tools and platforms.
Personal Attributes:
• Highly organized with strong project management skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong leadership and decision-making capabilities.
• Adaptable and able to thrive in a fast-paced, dynamic work environment.