Performance Marketing Executive / Specialist
Detail posisi
GroupM is the world’s largest media investment company and is looking for a Performance Marketing Executive / Specialist to handle all biddable media platforms for various clients in Thailand, ensuring end-to-end campaign management and implementation.
Kewajiban
• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
Kualifikasi
• Relevant experience of 2 -5 years in social and search marketing roles (New graduate also welcome)
• Expertise in Google analytics, Search and Social Platform
• Through understanding of Google AdWords
• Understanding of Bid Management Tools
• Number Crunching
• Understanding of Programmatic and Biddable