Head of Strategy

WPP (THAILAND) LTD. - GROUPM (Bangkok)

Bangkok

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Detail posisi

The Head of Strategy in a Media Agency plays a crucial role in understanding the market and media landscape, leveraging audience insights, identifying growth opportunities, and ensuring effective integration with media platforms. This role requires a blend of strategic thinking, data analysis, and leadership skills to drive the agency’s success and growth.

Kewajiban

• Market and Media Landscape Understanding
• Market Analysis: Continuously analyze the market landscape to identify trends, opportunities, and threats.
Keep abreast of industry developments, emerging technologies, and shifts in consumer behavior.
• Competitor Analysis: Conduct thorough competitor analysis to understand their strategies, strengths, and weaknesses.
Use this information to position the agency more effectively in the market.
• Media Trends: Monitor and assess changes in media consumption patterns, new media platforms, and innovations.
Ensure the agency’s strategies are aligned with current and future media trends.

2. Audience Insights and Strategy
• Audience Research: Oversee the collection and analysis of audience data to understand demographics, psychographics, and behavioral patterns.
Utilize quantitative and qualitative research methods to gain deep insights into target audiences.
• Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that resonate with different segments.
Leverage audience insights to drive effective connections and engagement.
• Strategy Development: Develop and implement audience-centric strategies that drive brand awareness, engagement, and conversion.
Ensure strategies are data-driven and based on solid research and insights.

3. Identifying Growth Opportunities
• Opportunity Identification: Identify and evaluate new business opportunities, including emerging and growth audiences, new media channels, and partnership possibilities.
Assess potential for growth and profitability.
• Innovation: Foster a culture of innovation within Mindshare. Encourage the exploration of new ideas and strategies that can differentiate the agency and drive growth.
• Client Development: Work closely with clients to understand their needs and objectives.
Identify opportunities for upselling and cross-selling additional services that can contribute to their growth and success.
4. Connecting and Integrating with Media Platforms
• Integration: Ensure seamless integration of media platforms into the agency’s strategies.
Coordinate with media planners, buyers, and creative teams to ensure cohesive and effective campaign execution.
• Technology Utilization: Stay informed about the latest media technologies and tools.
Evaluate and implement relevant technologies to optimize media planning, buying, and measurement.

5. Team Leadership and Management
• Strategic Oversight: Lead and mentor the Communications Planning Team.
Co-lead the Learning Agenda together with the Head of Client Transformation to upskill the team. Ensure alignment with overall agency goals and objectives.
• Collaboration: Foster collaboration.

Kualifikasi

• Proven experience in strategic planning and execution within a media agency or related field.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills.
• Ability to work collaboratively with clients and internal teams.
• Knowledge of current media trends and technologies.
• Experience in audience research and insights generation.