Data Analyst - Media Industry

WPP (THAILAND) LTD. - GROUPM (Khlong Toei)

Khlong Toei

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Detail posisi

GroupM is the world's largest media investment company and is currently looking for a highly analytical and detail-oriented Data Analyst to join the KOL team. In this role, you will transform data into actionable insights that drive strategic decisions for influencer marketing campaigns.

Kewajiban

Responsibilities of the role:
• Gather, clean, and organize data from various sources, including social media platforms, campaign reports, and third-party analytics tools.
• Maintain and update a centralized database of KOL performance metrics and audience demographics.
• Analyze KOL campaign performance using key metrics such as reach, engagement, impressions, clicks, conversions, and ROI.
• Evaluate the effectiveness of KOLs across different platforms and content formats.
• Identify high-performing KOLs and campaigns to inform future strategies.
• Study audience demographics, behaviors, and preferences to ensure alignment with campaign objectives.
• Provide insights into audience segmentation and recommend optimal KOL partnerships for targeted marketing.
• Monitor industry trends, emerging platforms, and competitor activities in the KOL space.
• Provide recommendations for innovative approaches based on market insights.
• Create detailed reports and dashboards to present data insights in a clear, actionable manner.
• Provide regular updates to internal teams on campaign progress and performance metrics.
• Develop predictive models and forecasts to support strategic planning.
• Use data to identify areas for improvement in campaigns and KOL collaborations.
• Recommend strategies to enhance audience engagement, improve ROI, and optimize budget allocation.

Kualifikasi

What you will need:
• Bachelor’s degree in Data Science, Statistics, Marketing, Business Analytics, or a related field.
• Proven experience as a Data Analyst, preferably in the KOL, influencer marketing, or digital media industry.
• Proficiency in data analysis tools and software (e.g., Excel or Power BI).
• Familiarity with social media analytics tools (e.g., Facebook Insights, Instagram Analytics, or TikTok Analytics).
• Strong analytical and problem-solving skills with a keen attention to detail.
• Ability to interpret complex data and present insights in a clear, concise manner.
• Knowledge of influencer marketing trends and metrics is a plus.
• Excellent communication and collaboration skills.