Marketing Manager (Michael Kors)
Detail posisi
The Marketing Manager (Retail / Fashion) at Michael Kors is responsible for planning and directing advertising, public relations, and promotional strategies for the assigned brand(s), while also managing relationships and overseeing marketing initiatives.
Kewajiban
• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Initiate, develop, and maintain local, national, and international relations.
• Frequently act as an company spokesperson, representing officials at media interviews and company meetings with approval from Directors.
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations.
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors.
• Plan and implement events calendar for positive brand building through promotional activities.
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
Kualifikasi
• Bachelor’s or master’s degree in marketing or related field
• Minimum 2 years retail experience, preferably in luxury goods with a minimum of 1 year in customer service
• Strong understanding in Social Media sites and Website updates
• Able to handle operational tasks and work cross-functionally
• Able to work under pressure and have a self-initiative mindset
• Energetic, good leadership skill, self-motivated, result oriented and creative thinker.
• Understand the digital marketing and trends.
• Good English speaking