User Acquisition and CRM Manager

Uniqlo (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe, and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.

Detail posisi

“UNIQLO (Thailand) Co., Ltd.” is seeking a capable User Acquisition and CRM Manager to play an integral part of our fast moving Digital Marketing team in Thailand. The candidate will possess a robust background in digital CRM and App User Acquisition, with proven experience in the e-commerce or tech industry.

Kewajiban

• Together with the global headquarter, develop an omnichannel plan to acquire, convert and retain App Users according to the KPIs and the company’s long term goal.
• Monitor and review performance of key KPIs including Users, Install, LTV, CPI, CAC, ROAS, Churn Rate, Retention Rate and other related metrics.
• Create a dashboard that keeps track of each key metrics for the purpose of daily tracking and for transparency of data.
• Define the correct attribution window and method that best match with the nature of the business.
• Analyze user behaviors and strengthen user journey by utilizing CRM tools provided by the company.
• Align with the company's product focus, set up a communication plan for daily App Push and EDM.
• Beyond owned channels communication, apply users data to enhance paid media operation and efficiency.
• Work collaboratively with stores to create awareness and engagement of App among the current Uniqlo users and store visitors.
• Be responsible for e-commerce and stores GMV. Continuously improve users and customers cycle to increase base sales.
• Manage user consent platform to ensure alignment with legal limitations and marketing needs.
• Upon request, extract data from various data sources to support business decision making.

Kualifikasi

• At least Bachelor's degree in Economics, Business Administration or any related field.
• Good command of English and Thai.
• Proven minimum 5 years working experience in Digital CRM and Mobile marketing. (Good track records in tech or e-commerce and O2O will be a plus.)
• Expertise in spreadsheet, mobile analytics tool, GA4 and SQL (Python proficiency will be a plus).
• Strong analytical, strategic thinking and project management skills.
• Excellent interpersonal skill, hands-on, result-driven, process oriented with logical thinking.
• Ability to work together with global team, other departments and agencies.
• Be enthusiastic, open-minded with willingness to learn new things.
• Desire to work for a global customer centric, fast moving, and result-oriented company.
• Ability to work quickly and efficiently and manage your time and deadlines, as well as the ability to adapt to the ever-changing priorities of a fast-paced e-commerce business.