Ice Cream Brand Manager - New Opportunity
Detail posisi
Kewajiban
Key Responsibilities:
• Lead breakthrough innovation development to address portfolio gaps and address opportunities in new channel. Source for new and exciting format in partnership with CMs
• Lead overall Brand Campaigns, coordinate and guide external media and creative agencies in creating new campaigns for local activations, and deployment mixes – ranging from purpose communications, traditional activations
• Lead internal cross-functional team in the operations supporting the launches of projects and activations
• Brand Custodian: Managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)
• Executions Lead for brand campaigns and innovations to drive business growth
• Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis
• Brand Health, Consumer and Retail Data Analysis
• Delivering Business Results – topline and bottom line: manage A&P and demonstrate understanding on innovation business case to deliver profitable and sustainable model
Kualifikasi
Experience & Qualification:
• 3 - 4 years experience in marketing
• Experience in snacking category is preferred
• Experience in innovation development and project management
• Experience in end to end marketing mix development
Key Competencies & Skills:
• Strong project management and problem-solving skills
• Highly creative and drive new initiatives
• Strong collaboration and communication skills
• Experience in leading an internal cross functional task force and working with external agencies
• Experience in managing relationships with a variety of stakeholders - both internal and external partners
• Demonstrate good understanding of numbers and data with strong analytical skill
• Good command of English and Thai
• High degree of accountability & responsibility