Senior Associate, Personalized Campaign (Postpaid Convergence)
True Corporation Public Company Limited (Bangkok City, Thailand)
Bangkok,
Thailand
True Corporation Public Company Limited was created from the merger of two Thai organizations with solid foundations: True Corporation Public Company Limited and Total Access Communication Public Company Limited. There is a strong commitment to serving all Thai people and new customers in the region by upgrading networks and digital services to improve quality of life, and sustainable living, and create opportunities for inclusive prosperity.
Telecom-Tech Company under the name of True Corporation Public Company Limited, we aims to develop various services to connect consumers and Thai businesses to become a force to drive Thailand’s digital economy. Both businesses and consumers will benefit from the new company’s potential that helps attract world-class talented people including investing in infrastructure and startups.
The combined potential of the new company will help drive Thailand’s digital agenda forward in leaps and bounds towards becoming a regional technology center that is also recognized globally. From developing and creating new services that had never happened before, such as telemedicine, virtual world technology, including AV and VR, smart cars, and smart homes, we will foster an environment ripe for innovation across various sectors. This integration of cutting-edge technology into everyday life will not just revolutionize convenience but also enhance accessibility and efficiency in numerous aspects. It's a journey into the future where the boundaries between the physical and digital realms blur, offering unprecedented opportunities for progress and transformation in Thailand's technological landscape.
Detail posisi
The Senior Associate, Personalized Campaign (Postpaid Convergence) position is equivalent to Manager level and focuses on developing and managing personalized marketing campaigns across various channels.
Kewajiban
• Develop and manage personalized marketing campaigns across channels in both digital and traditional channels.
• Identify initiatives, new ideas, and new techniques for improving campaign results according to feedback from channels and performance.
• Design the core engine and business logic for campaign targeting, moments of contact, and offers based on the customer interaction journey and their behavior.
• Provide a high level of campaign requirements to the campaign solution and development team.
• Conduct pre-analysis for target sizing and execute campaigns through campaign management tools such as Pelatro.
• Collaborate with marketing, sales, distribution, and customer service to deliver and maximize efficiency in launched campaigns.
• Track and evaluate the performance of launched campaigns with regular reports and analysis.
• Monitor and maximize customer lifetime value to ensure maximum revenue and the best customer experience.
Kualifikasi
• A bachelor’s degree in Business Administration, Marketing, Engineering, IT, or a related field.
• At least 5 years of managerial experience in Marketing, Product Ownership, Product Delivery, or a related field.
• Good analytical and strategic thinking and planning skills.
• Strong communication, motivation, and interpersonal skills.
• Positive attitude focused on customer satisfaction.
• Ability to multi-task, prioritize, and manage time effectively.
• Knowledge of SQL and CRM tools such as Pelatro.
