CRM Manager

Traveloka (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

e don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’. With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

Detail posisi

It's fun to work in a company where people truly BELIEVE in what they're doing!

Kewajiban

• Lead, mentor, and develop a high-performing CRM team, fostering innovation, collaboration, and accountability
• Manage end-to-end CRM regional campaign execution, including planning, segmentation, automation, and customer engagement initiatives
• Collaborate with cross-functional teams (Campaign, Creative, Product, and Tech) to drive successful CRM channel execution to support major marketing campaign (e.g. BFCM, 12.12, CNY) and tactical campaign push
• Develop regional CRM playbook and scalable processes to drive acquisition and retention tactics, adapted to fit local needs
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
• Responsible for Push notifications/Email/in-App calendar management and A/B tests roadmap to improve customer retention

Kualifikasi

• Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.
• Proven track record of developing and executing successful retention strategies that drive measurable business results.
• Experience in CRM web marketing and in App, as well as loyalty marketing
• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Leadership experience, with a demonstrated ability to build and manage high-performing teams.
• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
• Experience in budget management, with a focus on maximizing ROI and customer lifetime value.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.