Product Marketing

TOA PAINT (Bang Sao Thong, Samut Prakan)

Samut Prakan, Thailand

TOA is market leader in painting surface protection in Southeast Asia with products and services solution that serve the needs of users

Detail posisi

The Product Marketing position involves conducting market research, defining target audiences, developing marketing strategies, creating compelling messaging, collaborating with teams, and managing projects to ensure successful product launches.

Kewajiban

• Market research: Conduct research to understand consumer needs, habits, and trends. This can include surveys, phone calls, desktop research, and attending rival product launches.
• Channel visit and survey for market information intelligence.
• Target audience: Define target audiences and gain in-depth knowledge of them.
• Prepare a report according to the plan.
• 1) Monthly Report
• 2) Quarter review
• 3) Half Year Review
• 4) Yearly Review
• 5) Evaluate New Product Launch and Product Rejuvenation Plan
• 6) Prepare Pre & Post Market Test to inform management decision-making.
• Marketing strategies: Develop marketing strategies and campaigns to drive product awareness and sales.
• Provide insightful feedback to the product development team on areas for improvement and opportunities to enhance features that give the product a competitive advantage.
• Set annual product sales target with benefits planning.
• Shipment planning for sale in activities.
• Messaging: Create compelling messaging for the product.
• Being a contact point for special project requested, or other assign by management.
• Gain an understanding of the features, design, and value propositions of our Paint and Construction Chemical products.
• Collaboration: Collaborate with various teams to ensure successful product launches.
• Collaborate with the development team to ensure that marketing strategies highlight the strongest aspects of the product and address any market gaps.
• Project management: Show progress to the wider business, identify bottlenecks, and ensure deliverables are met on time.
• Manage channel motivation tools such as promotion and incentive.
• Manage forecast system and control availability of the products.

Kualifikasi

• Bachelor’s degree in marketing/business administration/Chemical engineering or related fields.
• At least 3 years experiences in Product Management, Business development in Paint and Construction Chemical products.
• Enthusiastic, able to work under pressure, team player, initiative and strong analytical skill.
• Must be able to generate input or lead execution for art direction & creative development.
• Strong in communication skills and presentation skills, good personality.
• Good command in English.