TikTok Shop - Campaign Management (Thailand)

TikTok (Thailand)

TikTok (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

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Fungsi pekerjaan: Pemasaran

Industri: Layanan Media dan Pemasaran Layanan Manajemen dan Konsultasi Layanan E-commerce & Online

Detail posisi

The TikTok Shop - Campaign Management position in Thailand involves conceptualizing, developing, and executing Brand IP marketing campaigns while also projecting potential Brand IP campaign targets to serve various platform objectives. The role also includes data analysis, campaign optimization, and cross-functional collaboration with various stakeholders.

Kewajiban

• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns
• Responsible for projecting potential Brand IP campaign targets to serve various platform objectives
• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance
• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

Kualifikasi

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus
• At least 3 years of experience in internet companies, brand companies, or agencies
• Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign