TikTok Shop - Brand Strategy Lead(E-commerce) - Thailand

TikTok (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Detail posisi

TikTok is seeking a Brand Strategy Lead for its e-commerce operations in Thailand. The role focuses on driving brand growth and managing stakeholder relationships to enhance the TikTok Shop experience for users and brands.

Kewajiban

Policy
• Craft new policy (such as JBP) to secure brands commitment on the platform and ensure healthy growth
• Manage Merchant Policy budget to be most effectively and efficiently use to grow platform's and brands' key metrics

Brands Growth
• Oversee growth of TiktokShop Mall in terms of GMV, brand participation rate, and seller investments
• Identify path to successses for brands across all categories, including FMCG, Electronics, Lifestyle, and Fashion
• Identify bottleneck, support needed and craft strategy to increase control share of brands in TTS over other online and offline channels

Stakeholder Management
• Work with Category Strategists, Account Managers, and Brands directly to ensure brands' growth once they start selling with Tiktokshop
• Work with TSP (Tiktok Shop Partner) to get brands through coldstart
• Work with TSP (Tiktok Shop Partner) to identify best practices in generating GMV at scale

Kualifikasi

Minimum Qualifications
• Minimum Bachelor's Degree or above
• 5 years of experience in Ecommerce or Brands
• Fluent in English and Thai
• Logical, Data, and Analytical skill
• Stakeholder management skill

Preferred Qualifications:
• Preferred: Experience in Brand Strategy role in Ecommerce company
• Experience in small team or medium management (2-5 people) with high caliber team members