Strategic Planner Manager

Thairath Group (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Thairath Group has been operated for over 70 years, Our group consists of Newspaper Business, Broadcast Television Business (Well known in the name of Thairath TV Channel 32), and Online Business. Our Core business is to produce contents that make our audiences easy understanding and engage them with our product through every channel we have (Newspaper, TV Channel 32, Facebook, Twitter, Youtube Channel, Instagram)

Detail posisi

Thairath Group is searching for a talented Strategic Planner Manager to shape our products and strategies in line with market trends and customer needs. This role offers the perfect opportunity to align business objectives with market insights, helping us stay ahead in the competitive landscape.

Kewajiban

• Develop new products (Advertisement and Events) that align with market trends, customer needs, and company goals.
• Set pricing and create sales packages for Thairath Group media channels.
• Conduct Product Orientation sessions with the sales team to ensure efficient product positioning and sales execution.
• Craft and deliver compelling Pitch Decks to support the sales team in expanding the customer base and entering new markets.
• Monitor and analyse market trends, competitor activities, and customer behaviours to provide actionable insights for sales and product strategies.
• Conduct thorough market condition analysis to guide strategic business decisions and new initiatives.
• Collaborate with cross-functional teams and external partners to ensure smooth execution of sales strategies.
• Identify potential partnerships and working closely with the sales team to build strong business relationships.
• Regularly evaluate the effectiveness of sales strategies and adapting approaches based on market feedback and insights.

Kualifikasi

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• 5-7 years of experience in sales strategy, business planning, or product development — especially in the advertising media industry.
• Strong understanding of market analysis, product positioning, and competitor strategies within the industry.
• Exceptional skills in analyzing data and extracting actionable insights from market and sales data.
• Excellent communication and presentation skills, with proven expertise in creating and delivering impactful Pitch Decks.
• Proficient in CRM software, sales analysis tools, and market research platforms.
• Ability to thrive under pressure and manage time effectively.