Assistant Manager, Marketing (Thailand)
Detail posisi
Kewajiban
• Develop and implement country-specific marketing frameworks that encompass campaign strategy, execution, and reporting, ensuring alignment with Teleport's overall objectives
• Ensure the alignment and further enhancement of Teleport's overall brand positioning within the country
• Collaborate with cross-functional teams and external partners to execute marketing plans, including content creation and project timelines, ensuring consistent messaging across platforms
• Build strong relationships with the Regional marketing team to leverage resources and maintain cohesive marketing efforts
• Conduct thorough market research to understand the target country's demographics, cultural nuances, and consumer behavior, ensuring alignment with the Sales and BD team's strategy
• Tailor marketing messages, content, and creative elements to local preferences, language, and cultural sensitivities, ensuring regulatory compliance to enhance Teleport's relevance
• Plan and execute local campaigns (both online and offline) to support the local Commercial teams in reaching their customers and driving sales
• Implement robust data analytics to measure campaign performance, monitor key performance indicators (KPIs), and make informed, data-driven decisions for continuous improvement
Kualifikasi
• Growth Marketing Expertise: Demonstrated experience in driving growth through innovative marketing strategies
• Resourceful and Self-Starter: Proactive and able to work independently, with a proven ability to solve problems and overcome challenges
• Generalist Skills: Capable of strategizing the big picture while managing detailed execution, with a general understanding of marketing channels including social media, advertising, and email marketing
• Project Management: Strong organizational and project management skills to handle multiple initiatives and ensure timely delivery
• Proficiency in Data Analysis: Crucial for assessing campaign performance, understanding consumer behavior, and making data-driven decisions
• Strong Communication Skills: Excellent written and verbal communication skills, especially in content creation, localization, and customer support