International Business - Online Marketing Team leader

Tanachira Company (Pathum Wan)

Bangkok, Thailand

TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

Detail posisi

The International Business - Online Marketing Team Leader is responsible for driving online market expansion and enhancing sales performance through strategic planning and collaboration across teams.

Kewajiban

• Support Market Expansion
• Develop and execute strategies to grow online channels, including websites, marketplaces, in international markets.
• Plan and Manage Online Campaigns
• Coordinate mega-sale events and promotional activities with local team.
• Manage online advertising budgets and work closely with media agencies.
• Boost Online Sales Performance
• Optimize conversion rates and implement data-driven marketing strategies.
• Drive customer acquisition and retention through effective digital campaigns.
• Facilitate Cross-Team Collaboration
• Work with local marketing, graphic, and logistics teams to align campaign strategies across all markets.
• Ensure Operational Excellence
• Monitor and streamline workflows to reduce delays and errors.
• Enhance Competitiveness
• Develop and implement marketing strategies to stay ahead of competitors in key markets.
• Manage Workload Growth
• Handle increased demands from expanding online channels efficiently and effectively.

Kualifikasi

• Bachelor’s degree in marketing, Business, or related field.
• Proven experience in online marketing, preferably in international markets.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and project management abilities.
• Familiarity with digital tools and platforms (e.g., Google Analytics, social media, marketplaces).