Digital Content Manager

Tanachira Company

Tanachira Company (Pathum Wan)

Bangkok, Thailand

TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

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Fungsi pekerjaan: Pemasaran

Industri: Mode & Tekstil Eceran dan grosir

Detail posisi

The Digital Content Manager is responsible for developing and executing digital marketing strategies, leading a team, and creating compelling content to enhance brand awareness and engagement across various digital channels.

Kewajiban

• Develop compelling advertorial content aligned with brand guidelines.
• Developing and executing digital marketing strategies for multiple clients, the brand/campaign goals, increasing brand awareness, target audience and digital channels.
• Lead and mentor a team, ensuring high performance and growth.
• Create and execute digital marketing strategies using SEO, SEM, PPC, and social media.
• Develop and implement social media strategies to boost client engagement and brand presence.
• Plan and optimize digital advertising campaigns for maximum ROI.
• Manage and Plan online marketing campaigns advertising across social media, (Google Ads, Facebook Ads, Instagram, Tiktok, Youtube, LINE, X, and other platforms).
• Implement strategies to generate and nurture leads through effective marketing tactics.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices to innovate and adapt strategies accordingly.
• Utilize experience in online entertainment to drive innovative marketing strategies.
• Conduct research on market trends and brand insights to recommend improvements for brand content, awareness, and engagement activities.
• Leverage connections in the online program industry for partnerships and collaborations.
• Monitor marketing metrics and prepare reports to track progress and optimize strategies.
• Monitor and adjust budgets as necessary to optimize campaign performance.
• Monitor, analyze, and report on campaign performance metrics.
• Provide detailed reports on the effectiveness of digital marketing campaigns and actionable insights.
• Manage a team to produce engaging and effective digital content.

Kualifikasi

• Experience in creating advertorial content +8 Years.
• Knowledge of digital marketing.
• Familiarity with managing ad campaigns.
• Experience in generating and nurturing leads.
• Ability to create and stimulate action through content creation.
• Previous work in the Fashion, Beauty & Retail industry with established credibility will receive special consideration.
• Good command of English.