Marketing Communication Manager
Syngenta (Thailand)
Thailand | Bangkok
Jadilah pertama yang melamar
Terakhir diperbarui 1 minggu yang lalu
Supply Planning Lead
Syngenta (Thailand)
Thailand | Bangkok
Jadilah pertama yang melamar
Terakhir diperbarui 1 minggu yang lalu
Technical Operation Lead
Syngenta (Thailand)
Thailand | Khon Kaen
Jadilah pertama yang melamar
Terakhir diperbarui 1 bulan yang lalu
Marketing Communication Manager
Detail posisi
Kewajiban
• Oversee ATL (above-the-line) campaign including both traditional and digital communication and contribute to Growth Initiatives by leading the process from the development to implementation of WHAT (offer), WHO (target groups) and HOW (messages, touchpoints)
• Lead ATL campaign development and execution to help organization meets annual sales and market share objectives
• Lead digital CRM/Loyalty program and co-work with customer insight team to enlarge data-base, enrich insights, and turn them into applicable commercial strategy.
• Lead all material development process/execution regarding above-the-line marketing communication territory.
• Lead media plan investment strategy, execution, and evaluation.
• Drive best-in-class marketing communication campaigns with clear numerical KPIs that directly link to top-of-mind brand awareness, trials, and repeats.
• Owns media investment effectiveness and efficiency
• Owns all activities related to marketing communications (strategy, production, execution)
Kualifikasi
• Bachelor's degree in marketing or business administration (MBA preferred)
• Minimum 8 years' experience in marketing management
• Strong knowledge of marketing communications, digital marketing, and media analysis
• Understanding of business environment and be open-minded to learn agricultural business
• Excellent leadership, communication, and analytical skills