Social Media Manager
Detail posisi
Kewajiban
• Manage official brand accounts on social media platform, including strategic planning, budget allocation, content, media planning & buying and implementing effective campaigns.
• Develop creative contents and ideas tailored to different platforms, write a strong headline message for each content posting captions and well managed post scheduling.
• Manage KOLs selection within the allocated budget, suggest up and coming creator especially on TikZTok, negotiate agreement including scope of work and payment terms, initate content pillar, brief & collaborate to develop engaing content and track performance of KOL's affililation in terms of awareness, engagement and sales.
• Manage TikTok live streaming; co-ordinate with marketing team to ensure live content and promotion align with the campaign strategy, working with production team to ensure smooth execution including managing live rooms, monitoring real-time audiences' interactions, and processing orders during live sessions.
• Work closely with E-commerce team to analyze commercial results of content and optimize it based on data.
• Work closely with agency to analyze and set KPIs for better AD performance.
• Collaborate with internal team to initaite campaings and to ensure cohesive messaging, analyze data and evaluate capmpaign performance to provide insightful recommendation.
• Monitor market trends, social trends and competitors' activities to identify opportunities and key challenges.
• Develop as a team manager to well delegate work and ensure that team members can executie social media strategies in every platform to align with brand' strategy and business goals.
Kualifikasi
• Bachelor's degree in Communication Arts, or related fields.
• Minimum 3-4 years experience in marketing for digital and social media contents or well-renowned creative agency.
• Beauty or Cosmetics experience is an advantage.
• Good understanding on social media; Instagram, Facebook. TikTok, X, YouTube.
• Well managed budget and media planning, familiar with the rules and algorithms of increasing fans and engagement on various social media is preferred.
• Hands on experience of contents creation, contents design brief, and copywriting, TikTok short VDO production and LIVE streaming operation.
• Good analytical, logical, and strategic thinking, complex problem solving, strong communication, interpersonal and team management skills.
• Can-do attitude, eager to learn, detail-oriented, creativity, teamwork and multitasks.
• Strong organizational skills to manage multiple projects and deadlines effectively.
• Fluent in Thai, Good command of English would be a plus.