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Detail posisi

The digital specialist will work closely with marketing communication team, responsible for planning, implementing, and managing digital marketing initiatives to drive brand awareness and customer engagement in creativity approach. They develop content strategy for integrated communication on different digital media platforms, analyze data to measure performance, collaborate with cross-functional teams, and stay updated with industry trends. The digital specialist also ensures brand consistency and adheres to best practices and regulatory requirements in the digital marketing space. Overall, their role involves leveraging digital platforms and techniques to effectively reach target audiences and achieve marketing objectives. Improving customer engagement by providing interactive and valuable experiences that foster meaningful connections with the brand.

Kewajiban

• To initiate strategies for social media contents.
• To arrange weekly meetings with TM and business unit for content idea creation.
• To develop monthly social media contents plan.
• To develop performance report to Marketing Communication Manager resulted from social media data, e-campaign performance, e-market research, and social listening.
• To monitor, assess impact, and identify solution to grow target audience.

Kualifikasi

• Education: Bachelor degree in marketing / communications or related field.
• Please attach your portfolio with your resume.
• Work Experience: At least 5-year experience with proven record in digital marketing or similar role.
• Proficiency in managing various digital media platforms e.g. Facebook, Tiktok, Youtube. LinkedIn will be advantage.
• Experience in planning across digital platforms including understanding target audience demographics, behavior, placements for maximum reach and impact.
• Copy writing and able to tailor content for different digital platforms, incorporating brand essence and best practices of each platform.
• Online campaign optimization. Knowledge of remarketing and retargeting strategies.
• Hands-on experience in campaign development and execution.
• SEO experience for improving organic search ranking.
• Proficiency in social media management skills to engage and grow online communities.
• Proficiency in content creation and copywriting for digital platforms.
• Data driven decision maker.
• Effective and creative communication skill.
• Fluent in English.
• Fluent in SEO, Conversion, PPC advertising, digital marketing, and analytics.
• Continuous learning and staying updated with trends.