KOL Specialist

SHD TECHNOLOGY CO.,LTD. (BTS Charoen Nakhon, Khlong San)

Bangkok, Thailand

SHD Technology Company Limited is a leading importer and distributor of electronic products that has shaped living for the better and smarter. We are the sole authorized distributor of the following trademarks: Dreame, 70mai, Zepp, Wanbo, Levoit, Jimmy, MAIMO, Usmile, etc. Our company continues striving to be at the forefront distributor of smart electric appliances for daily use via online channels platforms and offline storefronts in Thailand.

Detail posisi

The KOL Specialist is responsible for researching, identifying, and nurturing relationships with Key Opinion Leaders (KOLs) and brands, while monitoring their performance and ensuring effective collaboration to drive sales and brand awareness.

Kewajiban

• Research and identify potential KOL's from our affiliates pool or external and Brand KOls, establish and nurture relationships with KOLs and Brands through networking, outreach, and effective communication. Monitor the top performing livestream KOLs in the country.
• Handle match making and KOL mapping to key brand and category activities, maximizing the KOL adoption and participation, ensuring brand and KOL satisfaction, training the KOLS on the best ways to drive sales and reach targets.
• Monitor and analyze the performance of KOL livestream collaborations to assess their impact on brand awareness, engagement, and sales.
• Responsible for planning KOL product selection, coordinating core business resources, determining influencers' brand live streaming schedules, identifying key marketing points, and developing product marketing strategies.
• Collaborate with operations teams, KOLs to verify live streaming progress, handle emergencies, analyze live streaming data, identify issues, and improve and adjust strategies.
• Coordinate with backend departments to forecast and stock inventory effectively, ensuring live streaming product availability and timely delivery.
• Develop and implement influencer expansion plans and live streaming execution plans, maintain a daily influencer database, evaluate influencer resources, and formulate influencer retention strategies.
• Analyze sales data, explore new growth opportunities and cooperation models, optimize cooperation strategies.

Kualifikasi

• 1 years of KOL management (Tech and lifestyle brand especially).
• Digital marketing and e-commerce experience are not required but one must understand the digital marketing journey.
• Understanding of major social platforms (Instagram, Facebook, TikTok and YouTube).
• Background in KOL live streaming on Facebook, Lazada, Shopee and TikTok.
• Friendly, talkative, enjoyable, having a positive attitude.
• Excellent problem-solving skills.
• Outstanding skills in communication, presentation and problem-solving, enjoys communicating with users and able to deliver daily support with a strong user-driven mindset.
• Enthusiastic, responsible, result-driven and efficient, can work under pressure.