Head of Strategy Marketing (B2B)
Detail posisi
As a Head of Strategy Marketing (B2B Marketing), you will lead the development and execution of our marketing strategies, focusing on building brand presence and establishing Sertis as a thought leader across online and offline events, PR, social media, and other digital channels.
Kewajiban
Develop and Execute Marketing Strategy
• Build and implement comprehensive marketing plans, focusing on events, public relations, social media, LinkedIn, and other digital platforms.
• Use data and analytics to assess marketing performance and make adjustments to maximize effectiveness.
Oversee and Lead Creative Output
• Guide a team of graphic designers, content writers, and PR officers, ensuring all materials meet high-quality and brand standards.
• Approve marketing content, including press releases, presentations, and other collateral.
Enhance Brand Presence
• Create and implement brand-enhancing initiatives that elevate our market presence.
• Manage relationships with media outlets and PR agencies to ensure our messaging is consistent and impactful.
Team Leadership
• Lead, mentor, and develop a talented team, supporting their growth and ensuring their work aligns with company goals.
• Facilitate regular team meetings to provide direction and clarity on marketing objectives.
Collaborate Across Departments
• Work closely with the executive team and other departments to ensure marketing/branding initiatives align with the company’s broader goals.
Kualifikasi
• Proven experience in B2B marketing strategy development and execution.
• Strong leadership skills with experience managing a diverse team.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and performance metrics.
• Familiarity with digital marketing tools and platforms.