Channel Development Manager

SAPPE public company limited (Bang Kapi)

Bangkok, Thailand

Sappe PCL or SAPPE is well-recognized as the leader of innovative drinks and pioneer of functional drinks in Thailand. Sappe has been running business with its determination that “We better people’s lives through our innovative spirit.” The company applies innovations to drive the business creatively in order to produce innovative products and efficient administration. Sappe’s core DNA “Creative, Dynamic, Fun” has been perfectly demonstrated through its products and corporate culture. Currently, Sappe has 5 categories created by Sappe players and business partners. Beverage products from Sappe have been among the leaders in the functional drink market for over a decade with various refreshments for consumers. Some drinks are made from Thai agricultural products, including Mogu Mogu, Sappe Aloe Vera and All Coco. Sappe’s products are being distributed in 100 countries worldwide with a strong will to build Sappe to become a global brand.

Detail posisi

The Channel Development Manager is responsible for developing and implementing key customer strategies to align with marketing and sales objectives, while building strong relationships with key customers in the FMCG sector.

Kewajiban

• Develop and implement key customer strategies aligned with overall marketing and sales objectives
• Build strong relationships with key customers in the FMCG sector, including retailers, distributors, and wholesalers.
• Collaborate with cross-functional teams, including sales, marketing, and product development, to develop customer-specific strategies and initiatives
• Analyze sales data and market trends to identify opportunities for growth and optimization.
• Implement promotional activities, trade marketing programs, and pricing strategies to drive sales and increase market share
• Monitor and evaluate the effectiveness of programs and campaigns, adjusting strategies as needed to optimize results.
• Provide regular reports and updates on sales performance, market dynamics, and customer feedback.

Kualifikasi

• Bachelor's degree in Business Administration, Marketing, or related field (Master's degree preferred).
• 2 years of experience in customer development, sales, or related roles in the FMCG industry.
• Proven track record of building and maintaining strong relationships with customers and driving sales growth.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities, with proficiency in data analysis and market research techniques.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Proficiency in MS Office suite and CRM software.