Trade Marketing Manager - FMCG (120K - 150K)

SAND-M GLOBAL Co., Ltd. (Bang Yai)

Bang Yai

Nonthaburi, Thailand

Sand-M International Co.,Ltd. was founded on 2542 with the intention to produce international standard herbal medicine by using the original recipe inherited from our ancestors. Our mission is to proceed the purpose of spreading the medical value of herbal medicine to the world. Our product has been tested through researches by many specialised experts in medical field for continuous quality improvement. 

Detail posisi

SAND-M Global seeks a seasoned Trade Marketing Manager with 10+ years of experience in the FMCG industry to lead our trade marketing efforts across diverse channels, including Convenient stores, Modern Trade, OTC, and E-commerce. This pivotal role demands a strategic thinker with a proven track record of driving sales growth and fostering strong relationships with trade partners. The ideal candidate possesses strong analytical skills and excellent communication abilities to collaborate effectively with cross-functional teams.

Kewajiban

Trade Marketing Strategy Development & Execution :
• Develop and execute comprehensive trade marketing plans and promotions aligned with overall brand and sales strategies.
• Identify and prioritize key trade channels and opportunities for growth.
• Tailor marketing programs to each channel's specific needs and dynamics.
• Collaborate with sales teams to ensure successful implementation and execution of trade programs.

Trade Partner Relationship Management :
• Build and maintain strong relationships with key trade partners.
• Negotiate and execute trade agreements and contracts.
• Collaborate with trade partners on joint marketing initiatives and promotions.
• Proactively address trade partner concerns and issues.

Budget Management & Resource Allocation :
• Develop and manage trade marketing budgets efficiently.
• Allocate resources effectively across different trade channels and initiatives.
• Track and analyze trade marketing investments and their return on investment (ROI).

Performance Analysis & Optimization :
• Utilize data analytics to monitor and analyze trade performance across channels.
• Identify trends, opportunities, and areas for improvement.
• Provide regular reports and insights to the commercial leadership team.
• Continuously optimize trade marketing strategies and programs based on data-driven insights.

Cross-Functional Collaboration :
• Work closely with sales, marketing, brand, and supply chain teams to ensure alignment and synergy in trade marketing efforts.
• Collaborate with marketing teams on brand messaging and positioning for trade channels.
• Partner with sales teams to develop and execute effective in-store promotions and merchandising strategies.

Kualifikasi

Qualifications :
• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of trade marketing experience in the FMCG industry.
• Proven track record of driving sales growth and building strong trade partner relationships.
• Strong analytical and problem-solving skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and interpersonal skills with the ability to influence and collaborate with stakeholders at all levels.
• Proficiency in trade marketing tools and technologies.