Marketing Manager - Sleep Aids and Wellness - (200K - 250K)

SAND-M GLOBAL Co., Ltd. (Bang Yai)

Bang Yai

Nonthaburi, Thailand

Sand-M International Co.,Ltd. was founded on 2542 with the intention to produce international standard herbal medicine by using the original recipe inherited from our ancestors. Our mission is to proceed the purpose of spreading the medical value of herbal medicine to the world. Our product has been tested through researches by many specialised experts in medical field for continuous quality improvement. 

Detail posisi

We're seeking a dynamic and results-oriented Marketing Manager to lead our marketing initiatives, with a primary focus on our flagship brand, G'nite natural sleep aids. You will be responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth for G'nite, as well as other brands within our portfolio as assigned.

Kewajiban

• Create comprehensive marketing plans encompassing various channels such as digital marketing, social media, content marketing, and advertising, with a focus on G'nite and other assigned brands.
• Oversee the implementation of marketing campaigns, ensuring timely execution, adherence to budgets, and alignment with overall brand objectives.
• Collaborate with internal and external creative teams to develop compelling content and visuals that resonate with the target audience and support brand messaging.
• Allocate resources efficiently across marketing initiatives, tracking performance and optimizing spending for maximum ROI.
• Implement strategies to elevate brand visibility and foster meaningful customer interactions across multiple touchpoints, particularly for G'nite.
• Stay abreast of market trends, consumer insights, and competitor activity to inform marketing strategies and identify growth opportunities.
• Identify and develop new product categories or subcategories, working cross-functionally to bring innovative offerings to market.
• Utilize data and analytics to evaluate campaign effectiveness, identify areas for improvement, and make informed decisions.
• Establish and maintain strong working relationships with external agencies, ensuring campaigns align with brand objectives and deliver optimal results.

Kualifikasi

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of success in marketing, particularly in category development.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Experience managing marketing budgets and optimizing ROI.
• Knowledge of digital marketing channels and best practices.