Assistant Manager, Product Marketing (Mobile Phone)

Samsung Electronics (Sathon)

Bangkok, Thailand

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

Detail posisi

The job scope is similar to Brand Management in FMCG: We'll assign you with Phone Category, you will manage all entire portfolio, End-to-end Marketing + NPD Launch, price positioning, market analysis, competitors analysis, net sales, profits, maintain market share, product propositions, work with Marketing Communication team for product launching/digital/events, work with Trade Marketing teams to build & execute promotional plans, make sales growth. Get product guideline from HQ in Korea, do localized marketing plan to Thai market. Report Category Head, English is a must. This is not IMC/MarCom role, but work closely to IMC team.

Kewajiban

• Responsible for, develop and execute global plans for assigned product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency, analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
• Responsible of End-to-end Product life cycle management including Pre-launching, launching and after-launching phase by coordinating Trade marketing, SCM, Sales and Retail team. Ensure operational excellence through input into business management as well as manage marketing budget, P&L responsibility for the categories with a direct control over marketing budget
• Monitor and evaluate activities to measure effectiveness and recommendation of improvement is needed
• Implements and oversees all marketing initiatives within assigned product category including launching of new products
• Creates and analyzes marketing strategies for local markets marketing strategies and executes appropriate marketing plans
• Performs other duties as assigned by management /direct supervisor

Kualifikasi

• Bachelor’s degree required. Master degree in Marketing, Business Administration or related fields
• Must have 5-7 years of experience in all aspects of marketing, product management, trade/ channel marketing in related industries or other competitive companies (Prefer candidates from Mobile industry and/or Mobile device management)
• Good analytical, mathematical and statistics abilities are encouraged to apply
• Requires the ability to disseminate market information and provide the best strategic business plan for product category
• Comprehensive understanding of marketing to consumer markets
• Stress tolerance, drive, well-organized, challenge lover and good problem solving skill
• Creative, self-motivated with high degree of initiative and result-oriented
• Strong business management, analytical, decisive, and action-oriented
• Must possess the ability to work in a fast paced environment while possessing a sense of urgency
• Must have excellent command of English and Presentation