Head of Marketing Strategy - Multi Businesses

Saha Pathana Inter-Holding Public Company Limited

Saha Pathana Inter-Holding Public Company Limited (Yan Nawa)

Bangkok, Thailand

About SPI Saha Pathana Inter-Holding Public Company Limited (SPI) is a holding company and investment arm of Saha Group. We will soon launch Thailand's most stringent security standard UL3 class strongroom safe deposit box to our Ultra High Net Worth Individuals (by invitation only). Therefore, we seek high-caliber individuals with the highest ethics and customer service to help launch and operate.

Detail posisi

The Head of Marketing Strategy - Multi Businesses is responsible for developing and implementing marketing strategies to achieve company targets, while leading a team and managing the marketing budget.

Kewajiban

• Report directly to Vice President, develop marketing strategies and action plan to achieve the company’s target
• Provide integrated marketing analytical solutions across customers and channels, contributing to in market action plans
• Analyze customer understanding and ensure all marketing and products are designed to meet customers’ needs.
• Update competitor analysis as regular basis
• Communicate the vision and value of new products, work with various departments to develop comprehensive propositions for each product/business within the group.
• Play a key role in shaping brand strategies that enhance growth and elevate brand perception.
• Take ownership of key brand strategy and marketing functions, including insights generation, research, and establishing brand standards.
• Plan and participate in the launch of new services and products which involve several different departments
• Build the team of marketing strategists, provide mentorship, coaching and guidance.
• Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
• Provide regular reports to senior management on the performance of marketing initiatives and campaigns.

Kualifikasi

• Bachelor or Master Degree in Business Administration, Marketing, Communications or relevant field.
• 12-15 years of demonstrable experience in developing efficient strategies and business plans for all marketing aspects, with at least 5 years of team management.
• Solid understanding of marketing and product/business development concepts, with different business models.
• Solid understanding of market research and data analysis methods.
• A leader with both creative and analytical capabilities.
• High level of Adaptability, Be open with a growth mindset.
• Very good interpersonal skills, collaborative.
• Fluent English written and verbal