Social Media Manager-Gift Hospitality

RS Group

Rs Public Company Limited (Vadhana, Bangkok)

Bangkok, Thailand

RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry. The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.

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Fungsi pekerjaan: Pemasaran

Industri: Layanan Media dan Pemasaran Layanan Manajemen dan Konsultasi Bahan dan Penyedap Makanan

Detail posisi

The Social Media Manager for Gift Hospitality will develop and implement a comprehensive social media strategy for all properties under the Courtyard sector, focusing on engaging content and community building across various platforms.

Kewajiban

• Develop and implement a comprehensive social media strategy for all properties under the Courtyard sector of Gift Hospitality.
• Craft and manage engaging content that resonates with target audiences across platforms like Instagram, Facebook, and Line OA.
• Create content calendars, schedule posts, and ensure consistent, timely, and on-brand messaging across all channels.
• Work closely with the Group Marketing Manager to align social media efforts with broader marketing.
• Lead the development of visual and written content, collaborating with the Graphic Design Manager and Photography team to produce high-quality assets.
• Stay up-to-date with industry trends, platform updates, and emerging social media tools to innovate and optimize content creation.
• Curate user-generated content and leverage it to build community engagement and loyalty.
• Monitor brand sentiment and feedback across social platforms, providing insights to the marketing and operations teams.
• Coordinate with customer service teams to address and resolve any issues or inquiries raised on social media.
• Track, analyze, and report on social media performance metrics, using insights to continuously improve strategy and content effectiveness.
• Establish and monitor KPIs related to engagement, reach, and conversion, adjusting tactics as needed to achieve targets.
• Provide regular reports to the Group Marketing Manager, highlighting successes, challenges, and opportunities for growth.
• Provide on-site social media coverage for key events across our venues, capturing live content that drives real-time engagement.
• Collaborate with event managers to ensure that social media content aligns with event objectives and enhances the overall experience.
• Work alongside the Graphic Design Manager, Photography team, and other marketing colleagues to ensure cohesive and compelling storytelling across all digital touchpoints.

Kualifikasi

• A minimum of 3 years of experience in social media management, preferably within the hospitality, nightlife, or F&B industries.
• Proven ability to develop and execute successful social media strategies that drive engagement and brand loyalty.
• Strong understanding of Bangkok’s dining and nightlife culture, with the ability to tailor content to different audience segments.
• Excellent written and verbal communication skills in both Thai and English.
• Proficiency in social media management tools (e.g., Meta Creator Studio) and analytics platforms (e.g., Meta Insights).
• Creative mindset with the ability to produce visually compelling and engaging content.
• Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
• Flexibility to work during events and adapt to the dynamic nature of social media.